MilkRun Revives the Milkman Model for Farm Fresh Produce

 

I wrote this feature about Portland-based startup MilkRun for Businessweek's food issue. 

 

Julia Niiro on her farm in Canby, Oregon [CELESTE NOCHE FOR Bloomberg] 

When Julia Niiro founded MilkRun in Portland, Ore., in 2018, she wanted to combat two enduring challenges to local food systems: inefficient distribution and low farmer pay. Addressing these issues was necessary for smaller producers to disrupt an industry that’s “really, really good at processing cheap food and selling uniform waxed apples at the same place we go to buy our toilet paper,” as she put it in an impassioned 2019 TEDx Talk. But it’s much less successful at delivering the sustainably raised, flavorful food grown on nearby farms.

In America, efficiency and scale have superseded taste, nutrition, and the livelihood of the farmer who grows, raises, or otherwise produces our food. Producers get only 8¢ out of every dollar spent by consumers, on average.MilkRun’s mission is straightforward: “I want to make it as easy to buy from our local farmers as it is to book a stay in someone’s house or call a ride.”

The case for buying locally produced food is stronger than ever. When the Covid-19 pandemic began to shut down Oregon and the rest of the country in mid-March, it both sped up the trend toward online grocery shopping and highlighted the shortcomings of the industrial food system. In just a few weeks, farmers, unable to sell to restaurants, school districts, and coffee shops, were dumping milk and plowing under onions. Not long after, 20 U.S. meat-processing plants were shuttered because of coronavirus outbreaks, leaving farmers to euthanize tens of thousands of pigs and chickens. By contrast, the small, nonindustrial supply chains of family-run ranches, dairies, mills, and produce farms were able to keep up with increased demand.

 

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