When Cattail Creek Lamb owner John Neumeister was younger, he would devote one day per week to making the 110-mile drive from his ranch near Junction City, Oregon to Portland, where the bulk of his customers were located.
“I’d leave the farm, drive 100 miles to the processor, pack the order myself, do the invoices by hand in the truck, and then go make 20-25 deliveries at restaurants around Portland,” said Neumeister, who will turn 70 next month. He would crash at a friend’s house in Portland, then do more deliveries the next day, on the way back home.
These 15-hour-days took their toll, but they also didn’t allow Neumeister, who has been raising pastured lamb since he took over his family’s flock in high school, any time to drum up new business or work on long-term sales strategy. And if he got a last-minute order from a Portland restaurant who suddenly ran out of lamb mid-week there was little he could do about it.
“If a chef called me on Thursday, I might say ‘You know, I can see if UPS can deliver it,’” Neumeister said. Which meant trying—sometimes in vain—to stalk his local UPS driver, whose delivery route he knew by heart. If he couldn’t locate the UPS truck, Neumeister was out of luck.
“And then the restaurant would end up buying from one of my competitors.”
A B-Line trike rider leaves the Redd with a refrigerated box full of food for Portland area restaurants
Now, thanks to the Redd on Salmon, a Portland food hub created by the environmental nonprofit Ecotrust, Neumeister not only has freezer storage space for up to 3,600 pounds of lamb in Central Eastside Portland, he’s got a stall for staging orders, an office space, and built-in distribution via B-Line trikes to Portland area restaurants.
Best of all, there’s no need to chase down UPS drivers. When a restaurant needs a special order of pastured lamb, as happened earlier this month with chef Joshua McFadden’s Tusk, all Neumeister needs to do is call B-line, who also does fulfillment for Cattail Creek.
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